Hi, I’m Renée
I speak two languages: design & business.
Which is a long way of saying I care as much about whether your website brings you clients as I do about whether it looks beautiful.
Both, ideally.
I started in sales.
I didn’t start out in design.
Before I became a Graphic Designer, I spent years in sales and finance which is where I learned what makes a business successful, what drives growth, and what makes someone decide to move forward.
So when we talk about your website, I’m not only thinking about how it looks. I’m thinking about the person reading it, what they need to feel before they book, and where they’d get lost.
As an Associate member of the RGD (Association of Registered Graphic Designers), your website is in the hands of a formally trained designer with a human eye and strategic mind, following Canada’s professional standards for design.
In a world where anyone can generate something with AI, having a site created by someone with proper training is what makes the difference. Accessibility standards, responsive design, copy that connects, these aren’t extras. They’re what separates a site that turns heads from one that actually turns visitors into clients.
Pretty is Easy. Strategic is Intentional
Every choice has a reason
If you ask me why a section is where it is, you’ll get a straight answer. Nothing is on your site because it looks nice. It’s strategic.
Built around your clients
I think about the person on the other side of your website; what they need to feel, what makes them trust you and what makes them reach out.
No jargon, ever
You shouldn’t need a design degree to understand what I’m doing. Plain language, every step of the way.
THE WOMAN BEHIND THE PIXELS
My husband and I in NYC for our 25th wedding anniversary vow renewal. I collect elephants so this mural was a must for me.What I do when I’m not working
When I’m not at my computer, I’m either travelling, planning my next adventure or relaxing on the sofa with a coffee in hand, my two Bernedoodles curled up beside me reading a good book.
The things I do for fun have a lot to do with how I see your brand.
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I photograph graffiti everywhere I go
I can’t walk past a mural without wondering why the artist chose that wall. It’s trained my eye to notice what makes a place feel like itself, and that’s the first thing I look for in your business. Your site should feel like you, not like every other wellness site out there.
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I’ll cross an ocean for a good show.
Cardiff, Suffolk, London, Mexico City, New York… I've gone a long way for live music. Being a real fan taught me why people stay loyal to someone they've never met: personality, consistency, and feeling like they belong. That's what I build into your brand.
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I reset by getting out of my head
Most days that means a run, a workout at home, or a walk with my Bernedoodles, Toby and Phoebe. After a big project, it's a drive in the Mustang with my husband, Jason, windows down and nowhere to be. Stepping away is how I come back with fresh eyes, so your site gets my clearest thinking, not my most tired.
WHAT SHAPES MY DESIGNS
“Graffiti tells the story of a city’s soul”
This carousel showcases graffiti art I’ve photographed during my travels around the world, each piece reflecting the unique spirit of its city.
Whenever I need a creative reset, these photos reignite my passion. I hope they inspire you too.
work with me
Let’s Connect Today
A 30-minute call, no pitch. Tell me what you’re working on and I’ll let you know honestly how I’d help you launch it.